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11 August 2020- 08:00 - 17:00
A new research project for NAKOS WINERY titled WineLiveLabel highlights wine products using AR (Augmented Reality) technologies in their labeling. It started June 2020 and Coordinator is the Digital Media and Strategy Communication Laboratory of the University of Western Macedonia , Greece. ARGO GA participates as well. WineLiveLabel aims to explore dynamics of AR technologies in Wine market and the effectiveness in consumer’s attitude. The project is co-financed by the European Regional Development Fund of the European Union and Greek national funds.